Yay! Bookmarked this to watch the full vid but I did skim through it.
I love Karen's tool. Although I don't love some of the engagement metrics haha. I've been looking mostly at comments and likes as signal of "engagement" but I've never looked at CTR. Which is weird because I never even thought of it. I don't put that much thought into internal / external linking. And that changed since I installed Karen's tool :)
Thank you for your reading Mia! Yes, the distinction into what Substack takes as CTR vs. what the actuall click-through is something that Karen has defined well in this tool and in our conversation. It's true I didn't look at a lot of these metrics until I got my hands on this extension.
Karen did an amazing job with the analytics in it! ✨🙏
Thanks teams, what a collaboration! The engagement-conversion disconnect is the most useful finding here. I have been tracking my own stats fairly obsessively and the pattern holds: the posts that get the most visible engagement are rarely the ones that drive paid subscriptions. Knowing which content converts and which content grows the list are two different questions, and most creators (myself included, for a long time) optimise for the wrong one. Thanks so much for making this clear.
Thank you, Sam. Some of the takeaways were indeed fascinating and thoughtful. The "engagement vs. paid conversion" dilemma is definitely something to ponder over. As Karen says, its important to keep a balance of posts that cater to both of these metrics.
Makes you wonder why Substack doesn’t provide better support for this. More paid subscribers means more revenue for Substack…
Haha yeah perhaps Substack will come around with this sooner!
I think they’re heading there, but it’s taking a while! 😂
thank you, Raghav, Karen and Ashwin! the video explaining how to install the plug-in on chrome was super useful!
Thank you Jessica! A huge credit to Karen for this!!
Thank you! 🙏 Let me know if you have any questions!
I'm sooo late to this article! Thank you for this amazing collab team!
Love this extension and absolutely useful :)
You’re very welcome, thank you! 🙏🤗
Thank you reading, Jenny! :)
Yes, this is a very useful tool that Karen has developed!
Yay! Bookmarked this to watch the full vid but I did skim through it.
I love Karen's tool. Although I don't love some of the engagement metrics haha. I've been looking mostly at comments and likes as signal of "engagement" but I've never looked at CTR. Which is weird because I never even thought of it. I don't put that much thought into internal / external linking. And that changed since I installed Karen's tool :)
Thank you guys for this! Awesome collab :)
Thank you for your reading Mia! Yes, the distinction into what Substack takes as CTR vs. what the actuall click-through is something that Karen has defined well in this tool and in our conversation. It's true I didn't look at a lot of these metrics until I got my hands on this extension.
Karen did an amazing job with the analytics in it! ✨🙏
You’re very welcome! 🤗 Yeah, the only time I had a happy green dashboard was during my launch week! 😂
Thanks teams, what a collaboration! The engagement-conversion disconnect is the most useful finding here. I have been tracking my own stats fairly obsessively and the pattern holds: the posts that get the most visible engagement are rarely the ones that drive paid subscriptions. Knowing which content converts and which content grows the list are two different questions, and most creators (myself included, for a long time) optimise for the wrong one. Thanks so much for making this clear.
Thank you, Sam. Some of the takeaways were indeed fascinating and thoughtful. The "engagement vs. paid conversion" dilemma is definitely something to ponder over. As Karen says, its important to keep a balance of posts that cater to both of these metrics.
Yes! In fact, I find some of the content that attracts free subscribers actually repels paid subs. 😂
All thanks to Karen for doing the heavy lifting.
The playbook for running the audit on a newsletter and the suggested data points were very complete and useful. Thank you for sharing them @Sharyph!
Your clearly defined methodology made it a lot easier! ✨